Introduction
This document provides a detailed guide to the color scheme, fonts, and design styles used in the visual assets created for CXMS. It aligns with the company’s values and mission to optimize business processes, enhance efficiency, and improve customer experience through innovative IT solutions.
Primary Colors:
Secondary Colors:
Primary Font: Roboto - Modern, clean, and highly legible. Used for headings and high-impact text to convey clarity and precision.
Secondary Font: Open Sans - Friendly and readable. Used for body text to ensure excellent readability and comfort in long-form reading.
Backgrounds: Use deep blues and purples to create a sense of depth and space, while accentuating with greens and yellows to highlight key content.
Buttons and Call to Actions: Employ fluorescent green to draw attention and encourage user interaction.
Graphs and Analytics: Utilize the full spectrum of the color palette to differentiate data points and drive visual engagement.
Trust and Security: The use of blue instills a sense of security, aligning with CXMS's value of trustworthiness.
Innovation and Expertise: Purple is often associated with wisdom, aligning with CXMS’s innovative and expert approach.
Growth and Success: Green is the color of growth, mirroring the company’s goal to assist client growth and success.
Hex Codes:
CSS Snippets:
The color scheme and design styles presented in this document are crafted to embody the essence of CXMS and to be used as a guide for all digital and print media. Consistent use of these elements will reinforce the brand identity and aid in the company’s growth and success.