CXMS
CXMS Football Intelligence

Better decisions.
On and off the pitch.

We help ambitious football clubs turn match video, performance data and operational information into clear actions for coaches, players and club leaders.

Video + dataOne connected workflow
Coach-firstInsights people can use
Built to scaleFrom non-league upward
Match intelligence

Performance overview

Prototype
Home2

FTOaklands Park

Away1
Recommended focus

Create more from left-side overloads

Five of the side's seven strongest attacks began with a regain or combination on the left. Rehearse the pattern and improve the final cutback.

Intelligence, not noise

Technology should make the next decision clearer.

Most clubs already produce information: match footage, coaches' notes, player observations, social content and commercial data. The opportunity is to connect it, reduce manual work and turn it into a repeatable improvement process.

Capabilities

One partner across performance, technology and growth.

01

Match & opposition analysis

Structured tagging, concise match reports, tactical patterns, set-piece review and evidence-linked recommendations.

02

Player development

Individual clip libraries, development objectives, minutes and availability tracking, progress reviews and coach feedback.

03

Recruitment intelligence

A consistent player database, role profiles, scouting evidence and shortlists designed around the club's playing model.

04

AI-assisted workflows

Automated first drafts, searchable video and reports, recurring summaries and alerts—with people retaining control.

05

Digital matchday

Modern web experiences, live match centres, digital scoreboards, supporter voting, merchandise and sponsor activation.

06

Club performance

Dashboards for attendance, content, sponsorship and revenue so off-pitch decisions receive the same clarity as football decisions.

The connected club concept

A practical intelligence layer for the whole club.

Start with one valuable workflow. Add capabilities only when they solve a real problem.

CXMS / Football Intelligence
Coach workspace

The next match, distilled.

Key patterns, clips, availability and suggested training priorities in a single focused view.

1Opposition build-upRight-back advances early; space appears behind.

2Defensive transitionReview three central turnovers from the last match.

3Set-piece opportunityNear-post delivery produced five first contacts.

A focused 90-day pilot

Prove the value before investing in complexity.

We begin with the club's existing people, footage and tools. Together we identify one or two high-value problems, build a working process and measure whether it helps.

Discuss a club pilot
  1. 01
    Discover

    Meet coaches, media and club leaders. Map the current workflow and agree success measures.

  2. 02
    Build

    Create the first match-analysis workflow, dashboard or digital experience using existing resources.

  3. 03
    Use

    Run it through real matches, gather feedback and remove anything that does not improve decisions.

  4. 04
    Scale

    Present results and a pragmatic roadmap for video, data, AI, supporter growth and commercial value.

Designed around outcomes

What should be noticeably better?

Less manual work

Reusable processes and automated first drafts give volunteers and staff time back.

Clearer coaching decisions

Short, evidence-linked insights replace reports that are impressive but rarely used.

Visible player progress

Players understand their objectives and can see the moments behind the feedback.

More commercial value

Better digital experiences create new inventory for sponsors, merchandise and supporters.

Start with a conversation

What could technology make easier for your club?

caspar@cxms.fr